- PepsiCo, Inc. said Friday it is removing brominated vegetable oil
- Company maintains action is not in response to online petition
- Health concerns attached to excessive consumption of the ingredient
- The controversial oil is used in much more than just Gatorade
PepsiCo Inc. is removing a controversial ingredient from its Gatorade sports drink in response to customer complaints.
Molly Carter, a spokesperson for the company, said Friday the removal of brominated vegetable oil was in the works over the past year after the company began ‘hearing rumblings’ from consumers about the ingredient.
She said it wasn’t a reaction to a recent petition on Change.org by a Mississippi teenager.
Read more: http://www.dailymail.co.uk/news/article-2268539/PepsiCo-Inc-Gatorade-maker-nixes-controversial-ingredient-popular-sports-drink-recipe.html#ixzz2J6zQHtBg
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